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Host and NBA superstar Baron Davis profiles the athletes, musicians, celebrities, designers, influencers and street-style icons who are setting a stylish new standard for today's man. From Jason Lee's love of custom motorcycles to Mr. Cartoon's astonishing tattoos. From John Varvatos' rock and roll clothing line to Marcus Samuelsson's brand new restaurant. They all share one thing in common: a passion for expressing themselves through personal style.