To the embarrassment of his family, George is behaving as if he ruled the world, but he is Painfully ignorant about how to take his seat in the House of Lords.

The Vances' newly-inherited business, Noble Haddock Limited, is given a trial run on the beaches of North Wales but, in his thirst for power, George has paid scant attention to some of the important details in his life.

George meets the Criccieth Chamber of Commerce, believing them to be as Welsh as he is. Will Robert and Clementine think he is worth saving from himself? Or, like the rest of the world, will they try to pretend he doesn't really exist?