Irv Gotti, the cofounder of Murder Inc Records, explains how his love of DJing led to producing beats and forming relationships with era-defining artists DMX, Ja Rule and more.

Irv Gotti, Ja Rule and others in the industry describe Murder Inc heating up with a smash hit record, bad blood with 50 Cent and a high-profile collaboration with a New York music star.

Irv's focus on an emerging artist impacts the label and his crumbling marriage, his attempt to sign Nas causes strife within the rap world, and Murder Inc's rivalry with 50 Cent intensifies.