With an Interscope distribution deal, the Deans expand Ruff Ryders, signing Eve, Drag-on and The Lox. Waah launches a lifestyle brand and fame takes a steep toll on DMX.

Ruff Ryders and Cash Money join forces for a historic tour. The tour sells out, but a key sponsor bails, leaving the Deans to bankroll the venture.

Ruff Ryders reels after Dee's crash. Waah manages talent exodus and expands the lifestyle brand. He reboots the label, focusing on the next generation of rappers and bikers.