"Waah" survives poverty, violence and hustling on the streets of New York and sets his sites on making it in the music business; he founds Ruff Ryders and signs his first artist, DMX, known for rapping and robbing in Yonkers.

The Deans build Ruff Ryders at Powerhouse Studios in Yonkers. DMX signs with Def Jam and makes history releasing two multi-platinum albums in one year.

With an Interscope distribution deal, the Deans expand Ruff Ryders, signing Eve, Drag-on and The Lox. Waah launches a lifestyle brand and fame takes a steep toll on DMX.