The community of Searcy, Arkansas struggles to evolve from its conservative, Southern roots to an inclusive community where small businesses—and residents—can thrive. Will a half million-dollar investment from Deluxe be enough to spark a revolution?

Whilma immigrated to the U.S. to give her children a more promising future, but this college town leads to stale summer profits. Can Amanda, Ty, the Deluxe marketing team and an acclaimed restaurateur keep this Filipino restaurant from closing its doors?

Military veteran and woodworker Coty has a passion for helping local foster families, but start-up mode has him building tables rather than building his business. Can Amanda, Ty, and the Deluxe marketing team help Coty whittle his way out of his garage?