Meet Matt Haynes of Filament Tattoo, a pastor turned tattoo artist. Deluxe and Robert Herjavec devised ways help Matt market himself more effectively, so that he can take care of his employees and his seven kids.

Meet Kent Henderson and Kris White of Schlemmer Brothers, a 100-year-old business specializing in gas stoves and fireplaces. Deluxe and Robert Herjavec guide a new way of thinking to keep the retail side of the business thriving.

Meet Tracy and Aaron Griffith of Thriftalicious, a couple with four kids and two hearts of gold. Deluxe and Robert Herjavec face the challenge of helping make the business profitable while holding on to the owners' altruistic ideals.