Meet Lisa of Ellen's Bridal & Dress Boutique, a classy bridal shop that would fit in well on 5th Avenue but is struggling to make ends meet in small town America. Deluxe and Robert Herjavec enlist the whole town's help to bring more brides into her shop.

Meet Matt Haynes of Filament Tattoo, a pastor turned tattoo artist. Deluxe and Robert Herjavec devised ways help Matt market himself more effectively, so that he can take care of his employees and his seven kids.

Meet Kent Henderson and Kris White of Schlemmer Brothers, a 100-year-old business specializing in gas stoves and fireplaces. Deluxe and Robert Herjavec guide a new way of thinking to keep the retail side of the business thriving.