In Richmond, California, Master P builds No Limit, combining brothers Silkk The Shocker and C-Murder with Mia X, Mr. Serv-On, and Beats By The Pound to land the best deal in music history.

After the deaths of Biggie and Pac, Master P takes over the game, adding Fiend, Mystikal, and Snoop to No Limit's expanding roster creating an unstoppable hip-hop Motown in the South.

Master P amasses over $400 million through his record label, film company, and sports agency, but infighting and the exodus of artists threatens to derail the entire No Limit empire.