Nicole Richie's got a fresh idea that she hopes husband Joel Madden and brother-in-law Benji Madden of MDDN Records can help bring to life.

Nikki Fre$h gets serious about the role honey bees play in the environment while simultaneously promoting her name and brand to fellow bee lover Bill Nye The Science Guy.

Nikki Fre$h does market research and looks for inspiration for her new line of "merch" in the organic produce aisle at the grocery store.