The presenter follows folks as they start up their dream business, beginning with Londoners Jade and Alice. They moved to the Scottish Highlands and started a new life at a small, 200-year-old hotel on the edge of a Loch. The newlyweds' plan is to become their own boss as hoteliers and restaurateurs. With no experience in the industry, they face a race to get the place ready for the summer tourist trade, refurbishing all of the rooms themselves in between getting to grips with running the restaurant.

Ben meets a woman who gave up her career as a lawyer to open a restaurant in the Lake District after falling in love with both the landscape and a local Italian chef. Ben follows Kat as she learns to make pizza using a traditional wood-burning oven, and wrestles with the challenge of running a business with her partner in the face of overspending and delays.

Ben travels to Britain's northernmost point to meet a former nanny who left London to pursue her dream of running her own farm. Her property is home to goats, sheep, rabbits, chickens and donkeys and features a vegetable delivery service, but the harsh weather of the remote region has taken its toll on the business through some challenging winters. Ben helps her to stock up the farm shop and meets some of the more unusual animals in her menagerie, including chickens that change sex and ponies that change colour.