WWE's first-ever brand extension divides its roster and sparks a civil war between RAW and SmackDown.

When the WWE Universe begins to reject "The People's Champion" during his transition to Hollywood, The Rock embraces his newfound role as a despised antagonist, leading to one of the most entertaining runs in WWE history.

As WWE embarks on a new era, the creation of new innovative concepts such as Elimination Chamber, Money in The Bank and Taboo Tuesday invigorates WWE programming.