Legendary mogul T.I. brings 16 hustlers from around the country to compete for a spot in his Grand Hustle Empire. First impressions are key, as T.I. challenges the contestants to make something out of nothing.;

The remaining 14 hustlers are splitinto two teams and sell merchandise in competing popups.

The 13 remaining hustlers are put to the test, when T.I. has the 2 teams throw separate launch parties for his Grand Hustle artists. But when utter failure occurs, 2 hustlers pay the highest price.