Sydney is a leading tourism and events destination. With over 3 million international visitors every year, there's serious money to be made. Teams must set price points, get punters and put on their very own Sydney Harbour Tall ships cruise.

Celebrities create their very own fitness routine and DVD and must fill classes in a downtown gym testing the celebrities' unique selling point skills.

The teams are launching Mr Bouris' new baby 'Guru' and must try to convince everyday Australians to try this new product testing the celebrities' communication skills. They have no idea Mr Bouris is watching their every move.