Kim and sister Allisyn are off to the rodeo to wrangle their newest client. Hope, a rough and rowdy cowgirl, will need an extreme makeover--and her mom, convincing to let Kim turn her tomboy into a pageant queen. Meanwhile, crown hog Angie sees red when her daughter Marah is not chosen for the rodeo pageant and decides to take matters and Marah's coaching into her own hands.

Enabling mother Tateasa wants Kim to train her drop dead gorgeous spoiled daughter Alexis, but Kim isn't so sure this diva is worth the trouble. Kim must teach her what is truly valuable in life, and then how to win the crown. Meanwhile, the other moms are challenged to see who can take the best head shot of their daughter.

Frustrated with her regular pageant girls' inability to display personality, Kim introduces smart, quirky pageant newbie EJ as motivation. Kim tries to let EJ's internal beauty shine through, but mom Elizabeth--who doesn't believe in makeup for her daughter--has difficulty handing over the reins to Kim. Allisyn, wanting more responsibility, thinks too far out of the "box" for the Pageant Place holiday card.