A 44-year-old man's search for happiness makes him miserable. In the opener, Thom comes under pressure to rebrand himself after his agency hires Swedish creative directors to evolve the company. Meanwhile, a headhunter advises Thom to admit he's hit his joy ceiling.

Thom loses his couch and gets a lesson in corporate America from Jonathan that involves German pornography. Meanwhile, the Swedes push a new campaign; and Lee's bubble is invaded when her mother sends Julius a package.

When Julius gets ill, Thom's Catholicism and the Geico Gecko offer dueling takes on the meaning of suffering. Meanwhile, MGT departments begin the downsizing process.