The new, improved Vivienne Vyle Show needs some re-branding, and Vivienne rejects the channel's marketing department for a more old-school PR approach. She finds out who exactly her fans are, then tries to give them what they want.

Vivienne finds herself defending her husband Jared when an interviewer calls him a kept man. Jared sets out to prove himself useful to Vivienne both at home and professionally with varying success. Vivienne has an epiphany thanks to producer Helena's uncontrollable temper.

The Vivienne Vyle show is nominated for a TV Pick Award and everyone on the team except Vivienne is confident of success. Vivienne's arch rival Chris Connor continues to have an extraordinary rapport with his audience that guarantees him a win every year - could the Ice Queen really conquer his territory?